Best Black Friday Apple deals: Save big on iPad, AirPods, Apple Watch, and more

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Macworld

Best Apple Deals Available Now!

Black Friday week is here and we are already seeing lots of deals, including these top deals on Apple products this Black Friday:

We also have U.K. deals below.

‘Tis the season for savings! Whether you’re looking for a deal on an iPad, Mac, iPhone, Apple Watch, AirPods, or anything else Apple sells, there’s no better time to get one for cheap than Black Friday, the annual shopping extravaganza that runs from Friday, November 28, through Monday, December 1, better known as Cyber Monday.

Every retailer that sells Apple stuff gets in on the fun, and we’ll include every deal we find right here. We are regularly checking prices using our various tools that help us get a view on the very best prices right now, and we’ll be updating everything regularly. So mark this page and return often so you can’t miss a good deal, some of which are short lived.

Even Apple runs its own Black Friday shopping event, where it offers gift cards on certain purchases, this year you can get a gift card for $250 with a MacBook Pro.

The bottom line is that there are lots of deals to be found over the four days, so no matter what Apple device you’re looking for you will be able to make a saving.

Black Friday is Friday November 28, but you don’t have to wait. The sales have already started, and we’re tracking them diligently to bring you the best deals all through the holiday shopping season. Many of the best deals we see are on Amazon, but we are also checking resellers such as Best Buy, B&H and Walmart in the U.S., and KRCS, AO, Argos, John Lewis, Currys, Laptops Direct, and eBuyer in the U.K. So take a look at the deals on all of Apple’s products below. Also check our Best Picks round ups where you can see reviews of all the products we rate as a good purchase.

Black Friday MacBook Air and MacBook Pro deals

Apple released the new M5 MacBook Pro in October, but still sells M4 Pro and M4 Max models as well as the M4 MacBook Air. The new M5 model is mostly a chip refresh, so we’ll spotlight any significant discounts on the M4 model as well. The M4 models are all excellent laptops, especially if you can save $200 or more.

16inch MacBook Pro 2024
Save money on the MacBook Pro this Cyber Monday.

Foundry

U.S.

U.K.

Black Friday iMac and Mac mini deals

The iMac and Mac mini received an M4 update in October 2024, with the Mac mini also getting a dramatic redesign that shrunk the case down to just 5 inches. We don’t know if they will be getting M5 chips, but if they are, they won’t arrive until 2026, and it likely won’t be much more than a faster chip. So we recommend picking up one of these deals if you’re looking for a Mac desktop.

M4 iMac

Save money off a new iMac.

Foundry

U.S.

U.K.

Black Friday AirPods deals

Apple released the AirPods Pro 3 in September 2025, with a slightly new design, foam-infused eartips, a heart-rate sensor, and the same $249 price tag in the U.S., while the price in the U.K. dropped to £219 from £229. Even the AirPods 4 are relatively new, arriving in late 2024.

We usually see the best savings on AirPods over Black Friday weekend, rather than in the run up to the event, but once they arrive the deals are tremendous. Look for the newer AirPods Pro 3 at a modest $30-$50 off, but other models could get deep discounts. We expect to see AirPods Pro 2 as low as $150, AirPods 4 dropping under $85 for the first time, and AirPods 4 with active noise cancellation under $115.

Airpods 4 bredvid AirPods Pro

AirPods tend to go on sale for a limited time, expect good deals over Black Friday.

Petter Ahrnstedt

U.S.

U.K.

Black Friday Apple Watch deals

Apple Watch Series 10 vs Ultra 2
Grab yourself an Apple Watch deal for Black Friday.

Mike Sawh

Apple launched the Apple Watch Series 11 in September, but there aren’t many exclusive new features beyond better battery life and 5G networking. The two new health features, hypertension alerts and Sleep Score, are also available on the Series 10, and there isn’t a new color this year.

The Ultra 3 is also new, with a larger screen and satellite connectivity, while the SE 3 got the biggest update of all, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging.

We’ll spotlight clearance deals on older models, especially the Series 10. However, we don’t think the Apple Watch SE 2 is worth getting unless it drops under $150.

U.S.

U.K.

In the U.K., Apple cut the Apple Watch Series 11 and Ultra 3 prices by £30 and £50 compared to the previous generation when they were introduced. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

Black Friday iPad deals

Apple updated the iPad Air with an M3 chip and the iPad Pro with an M5 chip this year. Otherwise, Apple’s tablet lineup remains the same, so expect to see at least $100 off most models, with the A16 iPad possibly dropping down to $275 or lower.

iPad mini A17 Pro
Grab a discounted iPad this Black Friday.

Foundry

U.S.

U.K.

Black Friday iPhone deals

Pink iPhone 15 Plus and iPhone 16 Plus
U.K. readers can save money on a new iPhone.

David Price / Foundry

Apple launched the iPhone 17 lineup in September, so shoppers should look for discounts on the iPhone 16 and 16 Plus, which were already cut by $100/£100. Additionally, the iPhone 16e will likely drop by $100 or more. Carriers will likely have enticing deals with trade-ins as well, but be wary of long-term contracts and terms.

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. You can buy an iPhone from Apple and get a gift voucher though:

In the U.K. there are less limitations on the sale of iPhones so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front, rather than on a contract. These are the best deals we’ve seen:

You can read our best Black Friday iPhone deals roundup for more information.

Black Friday Apple accessories deals

There are lots more Apple products you can buy to go with your new Mac, iPhone or iPad. Whether it’s a mouse and keyboard for your Mac, an Apple Pencil or keyboard cover to go with your iPad, charging cables and adapters, or AirTags so you can keep track of everything, you can grab a discount this Black Friday.

If you see a deal on any Apple Pencils make sure they work with your iPad first: the Apple Pencil Pro is the newest model and compatible with the iPad Pro, iPad Air, and iPad mini. The USB-C Apple Pencil is also compatible with these models as well as the 10th-gen iPad, but doesn’t have squeeze gestures and magnetic charging, and because it doesn’t support pressure sensitivity it’s less good for artists. You can still buy the original Apple Pencil, which does allow you to use different levels of pressure with your drawing, but it charges via Lightning so you need an adapter.

Magic Keyboard Apple Pencil Pro

Thiago Trevisan/Foundry

U.S.

U.K.

Beats and other deals for Black Friday 2025

If it doesn’t have to be AirPods, take a look at these deals on Apple owned subsidiary Beats. You might also find some deals among our best earbuds for iPhones and Best over-ear headphones.

U.S.

U.K.

Apple’s Black Friday 2025: Apple’s shopping event

Apple holds a shopping event every Black Friday, but it doesn’t offer actual discounts. Instead, Apple gives away gift cards when you buy certain products, which can be used on a future purchase.
In 2025 Apple is offering the following gift card values over Black Friday:

  • $25/£20 Apple Gift Card: AirPods 4, AirPods 4 (ANC), Apple TV 4K, Apple Pencil Pro, Magic Keyboard for iPad Pro, Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad, Beats Pill
  • $50/£40 Apple Gift Card: iPhone 16e, HomePod, AirPods Pro 3, iPad (A16), iPad mini, Beats Studio Pro, Beats Solo 4, Beats Studio Buds +, Powerbeats Pro 2, Apple Watch SE, Apple Watch Series 11
  • $75/£60 Apple Gift Card: iPhone 16, 16 Plus, AirPods Max
  • $100/£80 Apple Gift Card: iPad Air, Mac mini
  • $175/£140 Apple Gift Card: 13-inch MacBook Air
  • $150/£120 Apple Gift Card: iMac
  • $200/£160 Apple Gift Card: 15-inch MacBook Air
  • $250/£200 Apple Gift Card: 14-inch & 16-inch MacBook Pro (M4 Pro/M4 Max)

Read more here: Apple Black Friday 2025: Here’s what Apple’s doing for Black Friday

Black Friday 2025: Where to shop for Apple deals

Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:

If you’re based in the U.K., you’ll find deals at the following shops:

Black Friday 2025: Best deals for Apple products

Check out these roundups for the best Apple deals:

Read more from MacWorld

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