Best Black Friday 2025 Apple deals: Huge savings on iPad, AirPods, Macs, and more

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Macworld

Best Apple Deals Available Now!

Black Friday week is here, and there are lots of deals to choose from, including these excellent discounts on the Apple products we recommend this Black Friday:

Today’s best Apple deals: U.S.

Today’s best Apple deals: U.K.

Updated 26 November 2025: We have reviewed the best prices and found some of the best price drops we’ve seen, all of which are included below. We will be regularly monitoring the best prices and will update this article throughout the day.

‘Tis the season for savings! Whether you’re looking for a deal on an iPad, Mac, iPhone, Apple Watch, AirPods, or anything else Apple sells, there’s no better time to get one for cheap than Black Friday week. The annual shopping extravaganza officially kicks off on Friday, but you’ll find huge savings all week long all the way through Cyber Monday, December 1.

Every retailer that sells Apple stuff gets in on the fun, and we’ll be rounding up only the best deals we find right here. We are regularly checking prices using our various tools that help us get a view on the very best prices right now in comparison to what they were over the past days, weeks and months, so we know what is a really good deal.

We’ll also be updating everything regularly, so mark this page and return often so you can’t miss a good deal, some of which are short-lived.

Even Apple runs its own Black Friday shopping event, where it offers gift cards on certain purchases. Their ‘sale’ begins Friday and you can get gift cards when you buy a variety of products, including $50 for AirPods Pro 3, $100 for iPad Air, and $250 with a MacBook Pro.

The bottom line is that there are lots of deals to be found over the four days, so no matter what Apple device you’re looking for, you will be able to make a saving. So take a look at the deals on all of Apple’s products below. Also, check our Best Picks round-ups, where you can find reviews of all the products we recommend.

How we pick the best Apple deals

We’ve been covering and reviewing Apple and Apple devices for more than 45 years, from the original Macintosh to the most recent M5 MacBook Pro and iPhone 17 lineup. We use Apple products every day and purchase them with our own money, so we know a good deal when we see one.

More importantly, we also know how to spot a bad deal. With a working knowledge of everything Apple sells and decades of experience, we know when stores are inflating prices or pushing “normal” sales as limited Black Friday deals, so the listings you see here will only be for discounts that are at or near all-time low prices.

Black Friday MacBook Air and MacBook Pro deals

Apple released the new M5 MacBook Pro in October, but still sells M4 Pro and M4 Max models as well as the M4 MacBook Air. The new M5 model is mostly a chip refresh, but it’s a great one, as we wrote in our 4.5-star review and right now you can get $200 off all the 14-inch M5 MacBook Pro at Amazon, taking it to the lowest price we have seen.

However, even though the new model brings a major boost in GPU and SSD performance, we also loved the M4 model, and you can get an amazing $300 off the M4 MacBook Pro at Amazon.

There are also some excellent deals on the even more powerful MacBook Pro M4 Pro and M4 Max, which are full on workstations now at amazingly low prices, such as $300 off the 14-inch M4 Pro MacBook Pro at Amazon, and a whopping $500 off the 16-inch M4 Max MacBook Pro, also at Amazon.

And, of course, the MacBook Air is a fantastic option for just about anyone, earning an extremely rare 5-star score in our testing. You can get $250 off the MacBook Air at Amazon.

U.K. shoppers don’t miss out either, with £184 off a 13-inch MacBook Air at Amazon. £200 off the M5 MacBook Pro at KRCS, and £349 off the M4 Pro MacBook Pro at Amazon.

16inch MacBook Pro 2024

Foundry

U.S.

U.K.

Black Friday iMac and Mac mini deals

The iMac and Mac mini received an M4 update in October 2024, with the Mac mini also getting a dramatic redesign that shrunk the case down to just 5 inches. We loved the new Mac mini design and M4 chip and there is $120 off at Amazon, plus the M4 Pro chip version is a great low-cost way to get a really powerful Mac with $200 off, so jump at any savings here. We don’t know if they will be getting M5 chips, but if they are, they won’t arrive until 2026, so we recommend picking up one of these deals if you’re looking for a Mac desktop.

U.K. users should take advantage of £100 off the Mac mini, and £130 off the Mac mini pro.

M4 iMac

Foundry

U.S.

U.K.

Black Friday AirPods deals

Apple released the AirPods Pro 3 in September 2025, with a slightly new design, foam-infused eartips, and a heart-rate sensor. We gave them a near-perfect score in our review, but also noted that it’s a relatively small upgrade over the AirPods Pro 2, which has the same H2 chip and many similar features.

The new model has the same $249 MSRP in the U.S. and a slightly lower £219 RRP in the U.K. (AirPods Pro 2 were £229), so keep that in mind when shopping. We don’t expect to see AirPods Pro 3 for more than $30-$50 off, but the older AirPods Pro 2 have dipped as low as $139 at Walmart. That’s a hard deal to pass up.

The AirPods 4 have been out for over a year, but are still a fantastic pair of earbuds. The Black Friday deals of $69 for AirPods 4 and $100 AirPods 4 with active noise cancellation are simply mind-blowing. If you need a pair, grab one, just beware that those deals can sell out quickly, but do keep checking because stock seems to come and go.

Airpods 4 bredvid AirPods Pro

Petter Ahrnstedt

U.S.

U.K.

We think the best AirPods deals for U.K. shoppers are yet to come, but anticipate seeing some better deals over the Black Friday weekend. Right now you can get £20 off the AirPods 4. We are waiting for the AirPods Pro 2 deal to return, we’ve seen is drop to £169 already.

Black Friday Apple Watch deals

Apple Watch Series 10 vs Ultra 2

Mike Sawh

Apple launched the Apple Watch Series 11 in September, but there aren’t many exclusive new features beyond better battery life and 5G networking. The two new health features, hypertension alerts and Sleep Score, are also available on the Series 10, and there isn’t a new color this year. As we noted in our review, we don’t think Series 9 or 10 users need to upgrade. We are seeing savings of $60 on the Series 11, which is a great price for such a full-featured watch, but with $150 off the Series 10 you might want to consider that, you won’t miss out on much (See our comparison of every Apple Watch).

The sleeper hit of the new Apple Watch lineup is the SE 3, which got the biggest update of all three models, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging. We gave it a near-perfect score of 4.5 stars and highly recommend it at full price—for $50 off, it’s a no-brainer decision.

At the high end, the Ultra 3 has a slightly larger screen, satellite connectivity, and longer battery life compared to last year’s model. We’re looking for at least $50 off, but if you want one, we’d recommend this $599 deal on the Ultra 2 instead.

U.S.

U.K.

In the U.K. the deals are small on the newest Apple Watch models, but we anticipate that they will improve once Black Friday is here. And if they don’t our advice would be to snap up Apple’s offer, which will get you a £40 gift card.

The biggest deals on offer right now are on the older models. We’d recommend Argos’s £200 off the Apple Watch Ultra 2 and Curry’s £130 off the Apple Watch Series 10. Just keep in mind that in the U.K., Apple cut the Apple Watch Series 11 and Ultra 3 prices by £30 and £50 compared to the previous generation when they were introduced. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

Black Friday iPad deals

Apple updated the iPad Air with an M3 chip and the iPad Pro with an M5 chip this year. Neither update brings any huge reason to upgrade, but they’re both excellent tablets. It comes down to preference and budget—if you’re largely using your tablet for consumption (streaming, surfing, games), get an Air, for which we are seeing prices cut by $150, but if you have real work to do on it, get the Pro: you can get $100 off the M5 iPad Pro in the U.S. which is a great deal on such a new device.

The mini hasn’t had a meaningful update in a couple of generations. But as we noted in our review, it’s still the best tablet for its size and a great option for anyone who values ultra portability over screen size. There’s a decent $100 off.

Finally, the standard entry-level iPad is the bare-bones option in Apple’s lineup, but it still has a great screen, a capable processor, and great battery life. It’s great for kids and an absolute steal at its Black Friday price of $279.

iPad mini A17 Pro

Foundry

U.S.

U.K.

We’re seeing a great £100 saving on the iPad Air, but the deals on the other iPads in the U.K. aren’t as big as they are in the U.S. The M5 iPad Pro only has a small saving, so right now we are looking at the older models to get a better discount. With that in mind, we’d recommend the M4 iPad Pro if you can find one (it’s £206 off at Amazon, but selling out fast).

Black Friday Apple TV deals

Apple has a great deal on for Black Friday that will run through to December 1, 2025. You can subscribe for six months for just $5.99/£4.99 a month! That’s half price!

Get Apple TV for $5.99 a month

Get Apple TV for £4.99 a month
  • There is also an Amazon Prime Video deal gets you 6 months of Apple TV for $5.99/£4.99 per month, instead of the usual $12.99.

Read more here: Get Apple TV for just $6 per month.

Black Friday iPhone deals

Pink iPhone 15 Plus and iPhone 16 Plus

David Price / Foundry

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. Carriers will likely have enticing deals with trade-ins as well, but be wary of long-term contracts and terms. One opportunity worth considering is Apple’s Black Friday deal: You can buy an iPhone from Apple and get a gift voucher:

In the U.K. there are less limitations on the sale of iPhones so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front, rather than on a contract.

Apple only launched the iPhone 17 lineup in September, so it’s a surprise that we are seeing discounts on the iPhone Air, albeit small. The biggest discount available is on the iPhone 16e, which has £100 off at Amazon: a good saving. Also be on the look out for deals (like this one from AO) on the iPhone 16 Pro and Pro Max which are no longer sold by Apple but would offer a good option to those who appreciate the extra camera on the Pro iPhone models but can’t stretch to the iPhone 17 Pro.

We’d suggest that when it comes to the other deals you should weigh them up against Apple’s own giveaway, where you could get £60 or £40 vouchers with the iPhone 16 and 16 Plus, or iPhone 16e, respectively. For example, £100 off an iPhone 16e is better than Apple’s £40 voucher, but AO’s £55 off iPhone 16 (128GB) doesn’t match Apple’s £60 voucher deal so it would be worth waiting to see it that goes lower.

These are the best deals we’ve seen so far:

Black Friday Apple accessories deals

There are lots more Apple products you can buy to go with your new Mac, iPhone, or iPad. Whether it’s a mouse and keyboard for your Mac, an Apple Pencil or keyboard cover to go with your iPad, charging cables and adapters, or AirTags so you can keep track of everything, you can grab a discount this Black Friday.

If you see a deal on any Apple Pencils, make sure they work with your iPad first. The Apple Pencil Pro is the newest model and is compatible with the iPad Pro, iPad Air, and iPad mini. The USB-C Apple Pencil is also compatible with these models as well as the 10th-gen iPad, but is missing some of the Pro features, most notably magnetic charging, squeeze gestures, and pressure sensitivity..

Magic Keyboard Apple Pencil Pro

Thiago Trevisan/Foundry

U.S.

U.K.

Beats and other deals for Black Friday 2025

If it doesn’t have to be AirPods, take a look at these deals on Apple owned subsidiary Beats. You might also find some deals among our best earbuds for iPhones and Best over-ear headphones.

U.S.

U.K.

Apple’s Black Friday 2025: Apple’s annual shopping event

Apple holds a shopping event every Black Friday, but it doesn’t offer actual discounts. Instead, Apple gives away gift cards when you buy certain products, which can be used on a future purchase. In 2025, Apple is offering the following gift card values over Black Friday:

  • $25/£20 Apple Gift Card: AirPods 4, AirPods 4 (ANC), Apple TV 4K, Apple Pencil Pro, Magic Keyboard for iPad Pro, Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad, Beats Pill
  • $50/£40 Apple Gift Card: iPhone 16e, HomePod, AirPods Pro 3, iPad (A16), iPad mini, Beats Studio Pro, Beats Solo 4, Beats Studio Buds +, Powerbeats Pro 2, Apple Watch SE, Apple Watch Series 11
  • $75/£60 Apple Gift Card: iPhone 16, 16 Plus, AirPods Max
  • $100/£80 Apple Gift Card: iPad Air, Mac mini
  • $175/£140 Apple Gift Card: 13-inch MacBook Air
  • $150/£120 Apple Gift Card: iMac
  • $200/£160 Apple Gift Card: 15-inch MacBook Air
  • $250/£200 Apple Gift Card: 14-inch & 16-inch MacBook Pro (M4 Pro/M4 Max)

This years deal is better than last years, with a maximum of $250/£200 being given away in the form of Gift Vouchers, and in some cases, such as the iPhones, we are seeing better savings via Apple than elsewhere.

Get Apple’s Black Friday offer (U.S.)

Get Apple’s Black Friday offer (U.K.)

Read more here: Apple Black Friday 2025: Here’s what Apple’s doing for Black Friday

Black Friday 2025: Where to shop for Apple deals

Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:

  • Apple – no direct discounts, but up to $250 in gift cards
  • Amazon – widest range and often the deepest short-term discounts, but stock moves quickly
  • Adorama: a wide range of Macs that includes older models.
  • Best Buy – wide range of deals on popular Apple products
  • B&H Photo: good selection of deals on MacBooks and desktop Macs
  • Costco – some deals on popular Apple products, watch out for restored and older models
  • Target – some deals on popular Apple products
  • Walmart – some deals on popular Apple products, watch out for restored and older models

If you’re based in the U.K., you’ll find deals at the following shops:

  • Apple – no direct discounts, but up to £200 in gift cards
  • AO.com – grants larger discounts to AO members (£39.99 annually)
  • Amazon – widest range and often the deepest short-term discounts, but stock moves quickly
  • Argos – some discounts
  • Currys – a mix of new a older models.
  • eBuyer – limited selection of deals, watch out for postage prices
  • John Lewis – mostly current products, with a few older models
  • KRCS – good selection, but not as many models as the Apple Store.
  • Laptops Direct – stock includes old and new models.
  • Very – good selection of deals

Black Friday 2025: Best deals for Apple products

Check out these roundups for the best Apple deals:

Read more from MacWorld

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