Apple doesn’t turn 50 until next week, but the celebrations are already in high gear. Following a performance by Alicia Keys in New York City earlier this month, Apple held events on Wednesday in London, China, Korea, Australia, and Washington, D.C. to commemorate the milestone.
At Apple Battersea in London, the company welcomed DJ Nia Archives and folk-rock band Mumford & Sons to perform for the crowd outside the company’s U.K. headquarters. Following Archives’ set, Mumford & Sons played nine songs, including hits “Little Lion Man” and “I Will Wait.”
In China, Chris Lee took over Apple Taikoo Li Chengdu with a performance that blended fashion, choreography, music, and dynamic set pieces, while CODA star Troy Kotsur and Roberta Cordano, the first deaf woman to be president of Gallaudet University, sat down with Apple’s Sarah Herrlinger for a discussion about the legacy and future of Deaf creativity. And at Apple Myeongdong in Seoul, K-pop group Cortis performed a trio of songs, including “YOUNGCREATORCREW” from their upcoming album.
But the coolest event was held at the Sydney Opera House in Australia. As part of the Illuminating Creativity project, Apple transformed the Opera House’s eastern Bennelong sails into a digital canvas for artwork from 11 emerging Australian artists and six members of the public. A mix of still imagery and motion created in Procreate on the iPad, set to a score composed by musician Bailey Pickles using Logic Pro. Just check out these images:
Art projections on the Sydney Opera House.
Apple
Apple
Apple
Apple’s 50th anniversary is officially April 1, so we expect events to continue all next week.
